CASE STUDY
Aidan Doyle
Real Estate | Top-performing broker at Strada UAE operating in Dubai's luxury property market
From hours of daily admin work to a fully autonomous sales pipeline, by replacing manual processes with an integrated AI assistant
Context
Ante Digital was engaged as a senior technical partner by Aidan Doyle, a top-performing broker at Strada UAE, to design and build a comprehensive AI-powered sales assistant integrated across his entire technology stack. The engagement was driven by a clear operational bottleneck: administrative work was consuming hours each day that should have been spent closing deals in one of the world's most competitive luxury real estate markets.
Scope: Lead Qualification, CRM Automation, AI Voice Cloning, Document Dispatch, Call Transcription
Scale: High-volume inbound lead flow across Bayut, TikTok, and WhatsApp for Dubai's luxury property market
The Problem
Aidan was consistently one of the highest-performing brokers in his firm, but his output was capped by the volume of manual work required to keep his pipeline moving.
Problem | Impact |
|---|---|
Lead qualification and scheduling done entirely by hand | Hours per day consumed by administrative tasks rather than active selling |
CRM updates handled manually after every interaction | Call notes, lead scores, and activity logs required manual data entry into Close.com, creating a persistent operational drag |
Generic auto-responders used for inbound inquiries | Low personalization hurt conversion rates with high-net-worth investors who expect a premium, tailored experience |
No system for document or floor plan dispatch | Brochures and floor plans were manually retrieved and sent on demand, creating delays and inconsistency across the pipeline |
Call insights not captured or logged | Valuable deal context discussed on calls was lost without a reliable transcription and logging system |
The Approach
Ante Digital bypassed standard AI wrapper tools and built a multi-modal WhatsApp assistant tightly integrated with Close.com, Twilio, Google Workspace, and Cal.com.
1. Autonomous Lead Qualification & Scheduling
We built a sophisticated AI agent via the Twilio WhatsApp API that engages inbound inquiries around the clock. The system scores leads based on budget, timing, and financing readiness, then automatically dispatches Cal.com booking links to qualified prospects to lock in property viewings. No manual involvement from the broker is required at any stage of the qualification process.
2. AI Voice Cloning Campaigns
We integrated ElevenLabs' text-to-speech technology to maintain the high-touch, personalized feel required in Dubai's luxury market. The system reads a Google Sheet of pending leads and generates personalized audio messages in Aidan's exact voice, addressing prospects by name and referencing specific property addresses, then dispatches them automatically via WhatsApp.
3. Automated Inventory & Document Dispatch
We connected the AI directly to a live Google Sheets property inventory and a structured Google Drive folder system. The assistant answers stock inquiries in real time, looks up available units, and automatically dispatches the correct brochures and floor plans to leads on demand. No manual retrieval or file handling is required.
4. Call Transcription & CRM Syncing
We built a background workflow using OpenAI Whisper that triggers when call recordings are dropped into a designated folder. The system automatically transcribes the call, generates a structured AI summary capturing budget mentioned, properties discussed, and agreed next steps, then logs it directly into the correct lead profile in Close.com.
The Results
The integrated system eliminated the administrative bottleneck entirely and created an operational foundation capable of scaling well beyond a single broker.
Outcome | Detail |
|---|---|
Operational Leverage | Hours of daily manual data entry eliminated by automatically routing WhatsApp conversations, call transcripts, and lead scores directly into the CRM |
Personalization at Scale | Generic auto-responders replaced by a hyper-personalized, multi-modal agent capable of voice cloning and live property inventory lookup |
Tech Consolidation | Cal.com, Twilio, Close.com, and Google Workspace unified into a single cohesive workflow powered by n8n, Supabase, and custom AI models |
Pipeline Autonomy | Inbound leads are now qualified, scored, and booked into viewings without any manual intervention from the broker |
Business Transformation | The system provided the operational foundation for Aidan to launch his own independent brokerage, with the AI assistant planned as a core retention and enablement tool for future hires |
Key Takeaway
Top performers in high-volume sales environments consistently hit an income ceiling defined not by their ability to close, but by the hours consumed by administrative work surrounding each deal. Ante Digital engineered a production-grade AI assistant that eliminated that ceiling entirely, giving a top-performing broker the infrastructure to scale from individual contributor to agency owner with zero additional headcount.
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